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Google's NFC plan: data sharing, targeted ads, and discounts

Considering this news alert along with Visa's new plan to enable person-to-person payments and how cell phones can now make payments at points of sale, its hard to deny that there is a pattern here. See topic on End Times for more info. Maybe its time to wake up to what is going on around us.
Google's NFC plan: data sharing, targeted ads, and discounts: "Google hopes to give retailers access to more in-depth customer data as part of its push to bring Near Field Communications (NFC) into the mainstream. The plan is apparently part of Google's underground NFC tests being carried out in New York and San Francisco. Google's testing is still said to be in its early stages, but it may roll out NFC to the public later in 2011. 
NFC is an evolution of the RFID technology employed in 'contact-less' payment systems such as MasterCard PayPass and Visa payWave, and is mostly known in the US as a means of enabling wireless payments at retail stores. (Check out our NFC technology primer for more details on how it works.) That's not all NFC can be used for, though—it can also keep track of gift card and ticketing balances, as well as personal information and consumer preferences."